How to generate more leads from your estate agent website

In the competitive landscape of property, estate agents must leverage every tool at their disposal to attract potential clients. A robust online presence isn't just a nice-to-have; it’s a necessity. Your estate agency website should be more than a digital business card—it must be an active tool for lead generation. Specifically, generating property valuations is crucial because these are typically high-intent leads, often from homeowners ready to sell. Implementing an online valuation tool on your estate agent website can be a game-changer, offering numerous benefits for both you and your potential clients. 

The importance of online valuation tools

An instant valuation tool offers a quick and easy way for potential clients to receive an estimate of their property's value. This feature serves two primary purposes:

Convenience for customers: Today’s consumers expect instant results. An instant valuation tool allows them to get a ballpark figure for their property within minutes, which can significantly boost engagement on your website. The ease and speed of this service can differentiate your estate agency website from competitors, making it more likely that a potential seller will choose to engage with you.

Data and lead generation for agents: For estate agents, every valuation enquiry is a potential lead. When users submit their details to receive a valuation, you capture valuable data such as their contact information, property details, and selling intentions. This information is the first step in nurturing a lead into a client. Moreover, by tracking these enquiries, you can identify patterns and refine your marketing strategies to target similar prospects more effectively.

The power of following up on instant valuation leads

While an instant valuation tool is a powerful lead generation tool, its true value lies in how you follow up with these leads. Once a potential client receives their online valuation estimate, it's essential to follow up, preferably with a phone call. This follow-up should aim to verify the initial estimate and offer a more detailed, in-person valuation. Here’s why this is crucial:

• Building trust: A follow-up call shows that you’re proactive and willing to invest time in your clients. It also allows you to showcase your expertise and local market knowledge, building trust with potential sellers.
  

• Providing accurate valuations: Online tools offer estimates based on data and algorithms, which, while useful, may not capture the nuances of every property. By offering a more detailed, expert valuation, you can correct any discrepancies and provide a more accurate market assessment, which can help you secure the listing. Don’t be afraid of inaccurate valuations - it’s a way in to speak with potential customers.
  

• Nurturing leads: Not every lead will be ready to sell immediately. By staying in touch through email marketing and periodic updates, you keep your estate agency at the forefront of their minds. This nurturing process increases the likelihood that they will choose you when they’re ready to make a move. Not sure how to create content for your email nurture campaigns? We can help with that - contact our marketing team via enquiries@propertystream.co or call 0333 242 0647
  

Introducing SignatureVal: the ultimate online valuation tool for estate agent websites

Given the importance of generating and following up on valuation leads, having the right tools is essential. That’s where SignatureVal comes in—a quick, accurate, and user-friendly instant valuation tool designed specifically for estate agent websites that can be tailored to your branding. SignatureVal boasts a stylish, sleek design and intuitive interface, which makes completing the form more intuitive for users. Our latest innovation, SignatureVal is also incredibly affordable, at just £60 plus VAT per month.

Why choose SignatureVal?

Designed for estate agents

SignatureVal has been crafted with design and data in mind. Unlike some valuation tools, it integrates seamlessly with estate agency websites, ensuring that the user experience is smooth and intuitive. Its clean, modern design is engaging, encouraging more visitors to complete the valuation process and convert into leads.

Accurate and comprehensive valuations

Powered by Street’s award-winning property database, SignatureVal provides more accurate estimates than many other tools on the market. It captures a wealth of data, allowing it to offer precise sales and rental valuations across the UK. The tool presents this data in a detailed, branded report that includes valuation estimates, key property information, and even a street view, ensuring your clients have all the information they need to make informed decisions.

Boost lead conversion with real-time video chat

One of SignatureVal’s standout features is its real-time video chat integration. After receiving their valuation, clients can immediately connect with a member of your team to discuss the results. This personal touch can significantly enhance lead conversion rates by allowing you to address any concerns, offer additional advice, and build a stronger relationship from the outset.

Future-proof your estate agency

SignatureVal isn’t just about meeting today’s needs—it’s designed to future-proof your business. With upcoming features like integration with CRM systems, SignatureVal will help you streamline your workflow by automatically submitting leads to your CRM, ensuring that no opportunity slips through the cracks.

Incorporating an instant valuation tool like SignatureVal into your estate agency website can dramatically enhance your lead generation efforts. By offering potential clients a quick, accurate valuation and following up with personalised service, you can convert more leads into clients. SignatureVal is the ultimate tool to help you achieve this, offering a blend of user-friendly design, accurate data, and innovative features that will set your estate agency apart from the competition.

Elevate your estate agency with SignatureVal for just £60 per month

Don’t miss out on the opportunity to revolutionise your estate agency’s online lead generation. Get up and running with SignatureVal for just £60 + VAT per month.

SPECIAL OFFER: *Sign up for SignatureVal before 30 September 2024 and get the first 3 months free*.

You can read more about SignatureVal here. Contact us today to learn more about SignatureVal and how it can transform your business. Call 0333 242 0647 or email enquiries@propertystream.co