Preston Baker
A bold brand evolution.
Meet Preston Baker, a force to be reckoned with
Founded in 2011, Preston Baker is a pioneering independent estate agency based in Yorkshire. With a relentless commitment to innovation, they continually push the boundaries of technology, improve operational processes, and challenge conventional mindsets. Led by the dynamic founders Ian Preston and James Prescott, alongside coveted CEO Tom Kirk, Preston Baker has earned a reputation as trailblazers in the estate agency sector. Their commitment to excellence has been recognised with numerous accolades, including the prestigious Best Innovation award at the Estate Agency Masters 2023 for their groundbreaking use of AI and tech-driven solutions.
What was the vision?
Being at the top of their game and never settling for mediocrity, Preston Baker knew they needed a branding and website partner who could match their ambition and drive. To transform and elevate their business to new heights, they turned to PropertyStream.
Preston Baker wanted to bolt down their brand positioning through compelling words and a visual identity to appeal to wider audiences. Their goal was to cement their position as a regional stronghold in the North while building national momentum. The project required a brand that stood out, resonated with diverse audiences, and embodied their mission to expand. They also needed a powerful new website to reflect their ambition and distinct approach.
The website needed to clearly showcase their identity, simplify navigation, and drive lead generation while capturing their innovative “One agent, one focus” model.
What were the challenges?
Balancing tradition with modernity was key. Preston Baker wanted to retain a nod to their roots while making a bold statement to stand out in a crowded marketplace. Additionally, their website had to simplify navigation, seamlessly integrate with their bespoke CRM, and cater to diverse audiences—from residential sellers to future Associates—all while driving lead generation and conversion.
Crafting a bold approach
We delivered a standout brand and website transformation:
Brand
Following a brand workshop, we produced three distinct creative concepts. The team at Preston Baker liked them all, but after internal discussions, settled for a route that took the brand in a new, bold direction. We created a striking logo which is a stand-alone word mark, that portrays confidence.We used bold typography, and a refreshed pink colour palette that stemmed from their original red. Graphic diamond and circle motifs were used to unify imagery and stats giving the brand a unique look and feel that gives flexibility for brand applications including For Sale boards, social media graphics, email marketing, website and much more.
Website
Balancing tradition with modernity was key. Preston Baker wanted to retain a nod to their roots while making a bold statement to stand out in a crowded marketplace. Additionally, their website had to simplify navigation, seamlessly integrate with their bespoke CRM, and cater to diverse audiences—from residential sellers to future Associates—all while driving lead generation and conversion.
Powerful, eye catching results
Preston Baker’s rebrand is turning heads, perfectly encapsulating the company’s bold vision. The new website, powered by our SignaturePlus platform, integrates seamlessly with their bespoke CRM, Greenhouse, enabling near real-time updates for agent profiles, property listings, and lead forms. This ensures a frictionless user experience with data flowing directly into their CRM system, streamlining processes.
The website features strategic CTAs, property banner ads, and tools like valuation and investment calculators, all driving lead generation and user engagement. A standout element is the agent-focused pages, which showcase Preston Baker’s Associates with custom videos, dynamic stats, and the clear “One agent, one focus” message. Unique design elements, including diamond-shaped icons and preview videos, make a lasting impression. The sleek, modern design and engaging copy position Preston Baker as a forward-thinking, trailblazing agency, setting the stage for future expansion and national recognition.
From our client’s perspective
“The transformation exceeded our expectations. Our bold new brand and intuitive website reflect who we are and where we’re headed. The team at PropertyStream nailed it!”
Tom Kirk, CEO, Preston Baker
We'd love to work with you.
We can help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!
Manchester
+44 (0) 333 242 0647
enquiries@propertystream.co
26 Dale Street, Manchester, M1 1FY
Find us on Google Maps
London
+44 (0) 333 242 0647
enquiries@propertystream.co
326 City Road, London, EC1V 2PT
Find us on Google Maps
Copyright © PropertyStream Ltd. 2024. All rights reserved.