Lancastrian
Refreshed, modernised and consolidated brand.
Meet Lancastrian Estates
This is a family run business with 100 years experience in the property markets of Lancaster, Morecambe, Preston and South Ribble. Built around the Robinson family legacy, Lancastrian Estates have exciting plans for growth to help even more people move across Lancashire.
As they evolve the business and adapt to customer needs, it was important that the brand and website truly reflected the changes within the agency as well as the history, and ambition for the future. They came to PropertyStream needing help with a brand refresh and a complete new website.
The challenge and our brief
Lancastrian Estates battled with too many variations in their brand profile and lack of consistency. They needed their brand identity to be refreshed, modernised and consolidated including new brand guidelines and brand application for all outputs.
Kevin Robinson, Operations Manager, was also keen to ensure the new brand could be used independently of their area names, as this caused too many variations in their branding.
Once the new-look brand was finalised, we were tasked to write, design and build a new, state-of-the-art website to elevate their online profile.
Our design approach
To add clarity around the brand and make it more contemporary, we simplified and modernised the logo and created a striking new monogram by using the letters L and E intertwined.
It was critical to retain brand recognition of this well established estate agent who are cemented in the local communities across Lancashire. We achieved this by preserving the bright pink colour, applying it throughout the brand identity. The pink is also used as a prominent conversion colour throughout the new website which works a treat.
We also consulted and added clarity around the location names and usage of the brand name.
Consistent tone and clever copy
By getting to know the business really well, we were able to strike a balance between old and new to create a tone that respected the 100 year legacy of the company as well as the here and now – and their ambition going forward.
Our experienced copywriter wrote a complete Brand Positioning Statement to cement Lancastrian’s story, goals, values, vision, and points of difference. This document also includes key message statements and affirms their tone of voice for all communication to help retain brand consistency. Following on from this, we wrote the content for all the website pages giving the agency a fresh, balanced style and consistent tone throughout.
First class digital solution
The new website includes the latest estate agency features and functionality now expected by visitors who are greeted by stunning imagery, clean designs, strong colours, sticky headers and super clear calls to action throughout, such as Book a Valuation, Book a Viewing, Download a Sellers Guide and much more. Creating hard-working, lead generating estate agent websites is our proficiency at PropertyStream.
The latest technology is available to home-owners, landlords and house-hunters at every stage to make their website experience as slick and convenient as possible, including an instant valuation tool, virtual property tours and live-chat powered by Messenger for efficient responses directly from Lancastrian’s experienced agents.
A local feel, portrayed online
It was important for Lancastrian Estates to prominently showcase the local areas, illustrate their local knowledge and the respective agents who work in their own patch.
Informative branch pages for Lancaster, Morecambe and Preston & South Ribble are populated with interactive maps and details around schools, transport, property prices, broadband provision and more. This is powered through a real-time integration with a third party provider that gives exceptional value to both customers and the agents, who can use it as a powerful, instruction-winning tool.
Getting a feel for the fabulous people behind the business is now a breeze via their Meet the Team page. Complete with excellent photographs captured in a local setting, the page also includes bios for each team member. Come take a look at the full website – just click on the link below.
Hear from our client…
“PropertyStream was the perfect partner for us to step-change our brand and website. Everyone in the team quickly got onboard and understood our business, shared our vision and delivered on the brief efficiently. We’re very happy with the end result and are already seeing strong improvements in the business we generate from our website.”
Kevin Robinson, Operations Manager.
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