Instagram users have been rapidly increasing over the years and with more audience members to reach, getting your organic posts seen is a lot harder. Algorithms on Instagram (and other social media channels) are …

Heard of Facebook Ads and boosting a Facebook post? Not sure what the difference is between them? Let’s start by defining them, exploring the advantages of both and when to use which one. Promoting …

When people feel like they’re being “sold to”, or flagrantly followed around, it often has the opposite effect to the one the company doing the marketing intended. It puts them off the brand, rather …