Everything you need to know to drive leads, enquiries and grow your brand online.

In today's digital landscape, with evolving consumer behaviours, running a successful estate agency in the UK requires more than just great people and excellent service. While these are essential foundations, they alone won't guarantee ongoing success in a competitive market.

The digital landscape is where your potential clients start their search, whether it's for properties or for the ‘best estate agent near me’. To capture their attention and convert them into leads, you need a well-rounded digital marketing strategy.

We’ve partnered with leaders in the field of digital marketing for estate agents to offer an all-in-one solution that is designed to simplify and amplify your marketing activity to drive more leads and increase enquiries. Under the guidance of our marketing Director Pernilla Tweddle, who previously led the marketing for the 200+ branch national franchise network Hunters, our team of SEO specialists, content creators, and paid advertising experts have helped estate agents for over 12 years to grow their business through targeted, results-driven campaigns. 

If you’re looking to generate more calls, increase website traffic, and rank higher in Google, this digital marketing guide for estate agents will explain everything you need to know about why digital marketing is essential for estate agents.

Why estate agents should invest in digital marketing

Before diving into the specifics of each digital marketing service, let’s explore the overarching benefits of why estate agents should be investing in digital marketing:

Stay ahead of competitors:

The property sector is highly competitive, and estate agents need to stay ahead by maintaining a strong online presence. Digital marketing ensures you maintain a competitive edge by increasing your visibility, improving engagement, and helping you dominate search results for the best, local estate agent in your area.

Adapt to changes:

The digital world is constantly evolving, especially when it comes to Google’s search algorithms. A tailored SEO strategy ensures you stay compliant with the latest updates and algorithm changes, keeping your website ranking as high as possible in search results.

Optimise website performance:

An effective digital marketing strategy doesn’t just bring traffic to your site; it also enhances your website’s functionality and user experience. By improving load speeds, navigation, and mobile responsiveness, you create a smoother journey for visitors, leading to more conversions. Aim to have the best estate agent website in your area, and use this as an instruction winner!

Increased organic traffic:

One of the main advantages of digital marketing, particularly estate agent SEO, is that it increases your organic traffic. This means attracting more visitors to your estate agency website without relying solely on paid advertisements, allowing you to balance both long-term growth and immediate results.

Supercharge brand awareness:

A strategic digital marketing approach ensures your brand stays visible across multiple platforms, including Google and social media, keeping you front-of-mind while expanding your audience reach.

Comprehensive digital marketing services for estate agents

Here at PropertyStream, we are in a unique position to offer both website design and build, and digital marketing services specifically structured for estate agents. While you don’t need a PropertyStream-built website to access our digital marketing services, having one significantly enhances their effectiveness! As the most awarded website providers in the UK property industry, if you choose to discuss your website alongside your marketing needs, you can rest assured that you're in excellent hands.

Our digital marketing solutions cover all the key areas estate agents need to grow their business online. Let’s break down the key components of Digital Marketing and explain how each can benefit your agency:

1. Search engine optimisation (SEO)

Search engine optimisation, or SEO, is crucial for any estate agent looking to rank higher on search engines. By optimising your estate agents websites for keywords that are highly relevant to local searches, you ensure that when potential clients search for estate agents, your website appears as high up as possible in the search engine results pages, or SERPs.

Our SEO services include:

• Technical SEO: Ensuring your website is technically compliant and optimised for speed etc.
• On-page SEO: Optimising content and meta tags to ensure you’re ranking for the right keywords.
• SEO-optimised blogs & content: Creating valuable, keyword-rich content that attracts more visitors and improves site authority.
• Off-page SEO: Building online reputation through outreach and backlinks to increase domain authority.

Why estate agents need SEO:

• Higher rankings: Consistently improving search rankings puts you ahead of competitors.
• Increased organic traffic: More visitors from unpaid search results means less reliance on paid ads.
• Increased engagement: High-quality content keeps visitors on your site longer, reduces bounce rates, and improves conversion rates.
• Increased leads: Better visibility in search results leads to more enquiries and valuations.

2. Local SEO for Google business profiles

For estate agents, appearing in local searches is crucial. Local SEO focuses on optimising your Google Business Profile so that you appear in the top results when users search for estate agents in their area. A well-optimised Google Business Profile can push your agency into the top 1-5 positions in local Google Maps results, driving more local traffic to your website and foot traffic to your office.

Benefits of local SEO:

• Top rankings in local searches: Appearing in the Google map pack helps potential clients find you quickly.
• Increased trust: Customers are more likely to choose businesses that appear at the top of local search results.
• More local leads: Local SEO targets people actively searching for estate agents near them, bringing more relevant leads.

3. Google search ads & Meta advertising (Facebook & Instagram)

While SEO focuses on long-term organic growth, Google search ads and paid social media advertising (on Facebook and Instagram) provide immediate visibility and lead generation. Our paid advertising services are designed to get your estate agency in front of your target audience, whether through Google search results or on social media platforms.

Why use paid advertising:

• Instant results: Paid ads put your agency at the top of search results instantly, driving immediate traffic to your site.
• Targeted ads: Reach potential clients based on specific demographics, interests, or location.
• Controlled budget: Paid ads allow you to set a budget, ensuring that you only pay for clicks or impressions relevant to your services.

With a targeted campaign on Facebook and Instagram, estate agents can significantly boost brand awareness, reach wider audiences and promote new property listings as well as services and valuation offers. Through highly optimised Google ad campaigns, such as Pay Per Click (PPC), estate agents can achieve instant visibility and generate high-quality valuation leads for sales and lettings.

4. Content creation

Content is a key part of any digital marketing strategy. Whether it’s creating SEO-optimised blogs or engaging social media content, good and relevant content helps estate agents stand out to capture your audience’s attention. This not only improves SEO but also builds trust with potential clients. Videos should absolutely be part of your marketing mix - if it isn’t and you are struggling to create animated content, let’s have a chat. We may be biased, but we truly believe we are among the best in the sector at creating animations for estate agents that are on-brand, compelling, and engaging.

Benefits of content creation:

• Improves SEO: Well-crafted, keyword-rich content helps you rank higher in search engines.
• Engages visitors: Interesting content keeps users on your site longer, improving engagement and increasing the likelihood of conversion.
• Boosts authority: Consistently producing valuable content helps position your agency as an expert in the field, and that’s 100% to Google’s liking.

5. Email marketing

Finally, effective email marketing ensures that you stay connected with your audience. By sending targeted emails to potential buyers, sellers, landlords, and tenants, you can promote new property listings, share market updates, and keep your brand at the forefront of their minds.

Benefits of email marketing:

• Personalised communication: Reach your audience with tailored messages that drive engagement.
• Cost-effective: Email marketing is a cost-effective way to nurture leads and keep past clients engaged. 
• Boosts conversions: Email campaigns can lead to direct enquiries and more sales.

Why digital marketing is essential for estate agents

To summarise, estate agents need to invest in digital marketing for several critical reasons:

1. Stay ahead of competitors and at the top of your game.
2. Adapt to algorithm changes to ensure your website doesn’t get penalised or slow down.
3. Optimise website performance to give customers the best experience and build trust.
4. Increase organic traffic, leading to more enquiries, leads, and valuations.
5. Maintain and grow brand awareness to stay front-of-mind.

By focusing on SEO, local SEO, paid advertising, and engaging content, estate agents can significantly increase their visibility, generate more leads, and grow their business with confidence. Whether you’re looking to improve your estate agent web design, get more organic traffic, or create compelling content, our team of digital marketing experts is here to help.

Benefits of keeping your Digital Marketing under one roof

At PropertyStream, we're excited to offer a comprehensive suite of digital marketing services that include all the components covered in this blog, under one roof. This provides numerous benefits for our clients. You don't have to opt for every service at once; we can tailor our offerings to suit your specific needs and budget.

Our Marketing Director, Pernilla, says, "Keeping all your digital marketing efforts under one roof with a single supplier saves time and reduces stress. You'll have one point of contact and one dedicated team. We provide updates on all your activities—whether it's SEO, content creation, or Meta advertising—in one go. We analyse what's working well, identify areas for improvement, and make adjustments as we go."

By optimising every aspect of your online presence, from estate agent SEO to paid ads and content creation, we ensure that your estate agent website becomes a powerful tool for generating leads and growing your business.

If you have any questions around Digital Marketing for estate agents, or would like to find out more about our website or marketing services, please email enquiries@propertystream.co or call 0333 242 0647. Our friendly, straight-talking team are ready to help.